Jaipur handmade goods firm reports ₹6m turnover in 18 months
Ecokari Livin makes toys, candles and gift hampers in its own workshop. On the founders' own figures, 50 women artisans now turn out more than 5,000 toys a month.
Ecokari Livin is a lifestyle products company in Jaipur that makes what it sells, in a workshop it runs itself.
The founders, Aayushi Berawala and Ashwani Tiwari, say they sat on the idea for roughly three years before going full-time about a year and a half ago.
They started by making the products themselves, learning materials, talking to customers and assembling a manufacturing operation step by step.
In that year and a half the business has reached around ₹6 million in turnover, the company says. No independent source for the figure has been provided; it comes from the founders.
The company also says it now employs 50 women artisans and manufactures more than 5,000 toys a month.
The decision that shapes everything else was to manufacture in-house rather than hand production to outside suppliers. The founders say this lets them control design, material selection, production and finishing directly.
The materials list runs to bamboo fabric, hemp, organic cotton, recycled fabrics and corduroy. Leftover fabric and production waste is reused, and some of it is turned into new products.
The range has widened as the business has grown: eco-friendly toys, handmade soy-wax candles, lifestyle goods and curated hampers.
The hampers are sold to individuals and to businesses, aimed at corporate gifting, festivals, weddings and baby arrivals. The company also builds customised products and packages to order.
The founders are blunt about the hard part. Manufacturing has been the biggest difficulty, with recurring problems in materials, production, timelines, quality and people.
Their stated lesson is unglamorous. Consistency beats intensity: you may not manage the same effort every day, but you keep showing up and solving the next problem.
Next, they say they want to keep production in India, add opportunities through the women-led manufacturing team, and cut material waste further.
For founders weighing whether to own their factory, Ecokari is a data point on one side of the argument. Building the production line yourself is slower and the problems are yours to fix, but it puts design, materials and quality in the same building — and on the company's own account, it got to ₹6 million in turnover in eighteen months.
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