Latest edition: 1 September 2026London — published continuously since 2026Free forever
The Founder Gazette
Startup news, held to newspaper standards

Filed under: ad spend

1 story

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Marketplace advertising

Complaint says Amazon bid against its own advertisers for seven years

A federal complaint alleges Amazon put a hidden "soft reserve" into seller ad auctions, pushing prices up. The alleged cost to advertisers is more than $20bn.

166 · 1 September 2026