Latest edition: 11 November 2026London — published continuously since 2026Free forever
The Founder Gazette
Startup news, held to newspaper standards

Filed under: advertising

4 stories

The archive, indexed. Every story carries its tags at the foot of the page.

Startup news

Bristol agency Halo makes TV bet on Bart, debut set for Q1 2027

'The Secret is Bart' goes digital-first this autumn and reaches television in the first quarter of 2027. It follows the herbs and spices brand into Sainsbury's.

№ 314 · 8 October 2026
Startup news

ASA bans Huel ad over claim one man ate nothing else

Four complaints were enough to pull a sponsored video featuring Huel's founder and its brand ambassador. The ruling sets out which substitution claims a consumer brand cannot make.

№ 295 · 2 October 2026
Marketplace advertising

Complaint says Amazon bid against its own advertisers for seven years

A federal complaint alleges Amazon put a hidden "soft reserve" into seller ad auctions, pushing prices up. The alleged cost to advertisers is more than $20bn.

№ 166 · 1 September 2026
Startup news

New York City gives four prediction market firms 14 days

City consumer-protection officials have demanded answers from Polymarket, Kalshi, Coinbase and Gemini over marketing that may be deceptive. Any founder advertising financial upside should read the deadline as a warning.

№ 78 · 14 August 2026