Filed under: ai search
3 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Marketing tactics
Earned media now feeds the machines as well as the buyers
Coverage you did not pay for builds trust with customers and puts your name where AI tools go looking. A US business title argues the two now come as a pair.
№ 331 · 20 October 2026
Tips
Earned media supplies 84% of AI citations, study finds
Muck Rack looked at more than 25 million links cited by ChatGPT, Claude and Gemini. Paid placements accounted for 0.3% of them. Your homepage is not where the machines do their reading.
№ 96 · 19 August 2026
Marketing
Fake deodorant brand won AI recommendations within weeks
A marketer invented a deodorant company with no stock. Inc. reports that recommendation systems began suggesting it over real products.
№ 41 · 9 August 2026