Filed under: competition
3 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Pricing
Pocket Prep's $20 price was laughed at. Nine years on it holds
Peter Murphy started Pocket Prep with $1,800 and priced exam practice at $20 a month. A prospective partner found that funny; on Inc.'s account, the cheap price became the hard part to copy.
№ 187 · 4 September 2026
Startup news
Rippling and Runlayer drop suits, pay each other nothing
Two companies spent three weeks in discovery and walked away with no settlement, no damages and not even legal costs. One of them then shipped the product the fight was about.
№ 123 · 23 August 2026
Positioning
Sutherland's Buc-ee's lesson: fix the pain nobody else fixes
Ogilvy's vice chairman argues that repairing a neglected customer annoyance beats adding features or cutting price. The example he reaches for is a chain of American petrol stations known for its lavatories.
№ 67 · 12 August 2026