Filed under: content marketing
4 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Kleo built the audience first, then the product
Lara Acosta and her co-founders reached $1m in annual recurring revenue in six months without paid ads, according to an account published by Inc. The order of operations is the lesson.
Ghostwriter claims 20 times the LinkedIn reach of his peers, without AI
Inc. reports that a LinkedIn ghostwriter outperforms creators of similar following by a factor of 20, and that he refuses to draft with AI. The specifics of how are thinner than the claim.
Podcast agency offers 90-day launch guarantee as 42% of new shows die
Podcast Launch Lab is selling done-for-you and done-with-you launch programmes into a market where, on Podchaser's 2026 figures, only one show in fifteen still publishes. The pitch: build the show for clients, not downloads.
Buyers had picked a winner before sales ever called
A consultant who has spent 15 years interviewing buyers says the deals were lost in the research phase, not the demo. One SaaS company doubled its conversion rate by fixing the buying experience instead of the sales team.