Filed under: dtc
3 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Startup news
Pickle sparkling water sells out and lands six-month Ocado exclusive
YEW Drink put brine, dill and cucumber in a can, ran out of it, and talked a national grocer into six exclusive months at £1.69.
№ 113 · 22 August 2026
Startup news
Oshun says one unflavoured bottle has won 8,000 subscribers
Two founders sold a 15-product supplement brand, then built a company around a single pump-top electrolyte. Their argument: any habit that needs willpower eventually loses.
№ 49 · 11 August 2026
Startup news
Teen influencers pick the products in indu's £50 skincare bundle
London skincare brand indu beauty gave three teenage sisters control of its first creator collaboration: they chose the contents, named it, and one of them designed the box.
№ 29 · 9 August 2026