Filed under: earned media
2 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Marketing tactics
Earned media now feeds the machines as well as the buyers
Coverage you did not pay for builds trust with customers and puts your name where AI tools go looking. A US business title argues the two now come as a pair.
№ 331 · 20 October 2026
Tips and tricks
Why AI models cite third parties 84% of the time
Two industry surveys suggest the coverage you cannot buy is now the coverage that counts. Here is how to get it without a retainer.
№ 28 · 8 August 2026