Filed under: pr
3 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Media relations
Pitching a Substack writer: skip the subscriber count
Ashley Waters of PAN sets out how newsletter inboxes differ from newsrooms. One mass message through Substack's own system can cost a founder access to the whole platform.
№ 242 · 15 September 2026
Tips
Earned media supplies 84% of AI citations, study finds
Muck Rack looked at more than 25 million links cited by ChatGPT, Claude and Gemini. Paid placements accounted for 0.3% of them. Your homepage is not where the machines do their reading.
№ 96 · 19 August 2026
Founder comms
Answer one question and you have a comms strategy
A ghostwriter who has drafted for founders says most of them freeze at the same point: they think they need to be vulnerable or contrarian, when all they need is a reason they started.
№ 66 · 12 August 2026