Filed under: retention
2 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Pricing practice
Annual trials of 30 days converted 44.6%, four-day trials 24%
RevenueCat's trial data covers more than 17,000 mobile apps. It suggests the 14-day trial most software firms copied is the wrong length for an annual plan.
№ 299 · 2 October 2026
Founder practice
How a 60-person childcare firm closes for two full weeks a year
Haven shuts every club for a week in summer and the last week of December. The scheduling is set more than a year ahead, and staff are paid for both.
№ 110 · 21 August 2026