Filed under: sales
7 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Vercel's inbound agent now runs on 14 rules, not 1,000 lines
Vercel's COO has described how one engineer at 20% time, a prompt written by the best SDR and six weeks of human checking produced an agent that handles the top of the funnel. The lesson is what came after: most of the prompt turned out to be code.
Selling a $30,000 watch on Instagram Live
A watch dealer is moving five-figure timepieces through livestreams, according to a report in Inc. The mechanics of how have not been made public.
Photographer credited in three magazines says selling is the job
Kayleigh Morin built a photography business while working in sales. She reckons the sales part is the part that kept it alive.
The bad sales hire you pay for twice
Salary is the smallest part of the bill. The bigger costs are ramp time paid over again, accounts that will not take a second call, and a manager's week spent on the wrong person.
Replit's founder: over half the company will be salespeople
Amjad Masad spent a decade believing a good product sells itself. Enterprise procurement disagreed. The lesson for product-led founders is not whether to hire sellers, but when.
Buyers had picked a winner before sales ever called
A consultant who has spent 15 years interviewing buyers says the deals were lost in the research phase, not the demo. One SaaS company doubled its conversion rate by fixing the buying experience instead of the sales team.
One search fix, then $10,000 of catering in two weeks
Kevin Walker runs six food businesses around Chicago and does not claim to understand SEO. He says rewriting his restaurant's website for search brought in $10,000 of catering orders inside a fortnight.