Filed under: subscription
3 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Pricing
Pocket Prep's $20 price was laughed at. Nine years on it holds
Peter Murphy started Pocket Prep with $1,800 and priced exam practice at $20 a month. A prospective partner found that funny; on Inc.'s account, the cheap price became the hard part to copy.
№ 187 · 4 September 2026
Startup news
Racehorse stable charges $100 a month, 4,000 people wait
A subscription service selling shared ownership of 15 racehorses has more than 4,000 people on its waitlist. The economics behind the price have not been published.
№ 147 · 26 August 2026
Startup news
Oshun says one unflavoured bottle has won 8,000 subscribers
Two founders sold a 15-product supplement brand, then built a company around a single pump-top electrolyte. Their argument: any habit that needs willpower eventually loses.
№ 49 · 11 August 2026