GoHalves opens founding membership before matching begins
The London startup wants tech brands to file a partner profile and pay up to £249 a month for co-marketing matches.
GoHalves has opened applications for founding membership of a co-marketing platform that pairs tech companies with non-competing brands chasing the same audiences.
The company announced the move in London on 19 August 2026. It is pre-launch, and matching has not started.
The pitch is aimed at a familiar chore. Co-marketing partnerships give a company access to an audience someone else built, but finding a willing partner still runs on research, introductions and cold outreach.
GoHalves is assembling a network of businesses that have already said they are open to collaboration. Members complete a profile setting out who they are and which audiences they want to reach.
The platform then proposes matches where target audiences overlap and products do not compete. Both sides must accept before either can send a message.
Once a match is agreed, the company says it uses AI to suggest a joint campaign and draft content in each business's existing brand voice. Both sides can edit the work before it runs, and each tracks its own results.
Pricing is published. Pro membership costs £99 a month and Enterprise £249 a month, with custom plans on enquiry.
Founding members get 50% off either plan for 12 months. The company says matches are unlimited on paid plans and each carries a 30-day money-back guarantee.
Founder Heshaam Hague is blunt about what members are buying, which is not a queue position. "We're not selling early access," he said, arguing that companies have to supply the profile data that makes a marketplace function.
The supporting numbers come from other people's research. GoHalves cites a Gong analysis of more than 28 million cold emails, which found the average sales representative needs to send 344 to secure a single meeting.
It also cites a June 2026 Digiscoop article reporting that brands using partnerships see a 34% reduction in customer acquisition costs compared with those relying solely on paid advertising. That figure is Digiscoop's, not GoHalves'.
Matching will begin once enough compatible businesses have joined to produce viable partnerships. GoHalves has not said how many that is, or when it expects to get there.
That is the calculation for any founder reading this. A discounted Pro membership is £49.50 a month, and the money-back guarantee runs 30 days, so the cheap part is the profile-writing and the risk is the wait.
More: GoHalves