Filed under: marketing
9 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Vivobarefoot's falls research is five years old. Its campaign stars an NFL player
Two peer-reviewed papers put the shoemaker's footwear in front of people who had already fallen. Its September 2026 global campaign is built around a professional footballer.
GoHalves opens founding membership before matching begins
The London startup wants tech brands to file a partner profile and pay up to £249 a month for co-marketing matches.
One startup bans video at its own launch events
The rule is simple: no cameras in the room when the product is shown. The reasoning is that a product should be able to survive the excitement built around it.
Earned media supplies 84% of AI citations, study finds
Muck Rack looked at more than 25 million links cited by ChatGPT, Claude and Gemini. Paid placements accounted for 0.3% of them. Your homepage is not where the machines do their reading.
Beauty founder drops ad agency, learns Meta Ads herself in a day
Allison McNamara of MARA Beauty took her Meta advertising in-house after tiring of the results. Inc. reports her return on ad spend then nearly doubled.
Sutherland's Buc-ee's lesson: fix the pain nobody else fixes
Ogilvy's vice chairman argues that repairing a neglected customer annoyance beats adding features or cutting price. The example he reaches for is a chain of American petrol stations known for its lavatories.
Answer one question and you have a comms strategy
A ghostwriter who has drafted for founders says most of them freeze at the same point: they think they need to be vulnerable or contrarian, when all they need is a reason they started.
Three places to put a press logo where buyers actually pause
Coverage in the footer does nothing, argues a marketing adviser writing in Entrepreneur. His case is that the same logo works only when it sits beside a price, a form or a bold claim.
Fake deodorant brand won AI recommendations within weeks
A marketer invented a deodorant company with no stock. Inc. reports that recommendation systems began suggesting it over real products.