Filed under: marketing
12 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Earned media now feeds the machines as well as the buyers
Coverage you did not pay for builds trust with customers and puts your name where AI tools go looking. A US business title argues the two now come as a pair.
Blanq says it has worked with over 300 businesses
Radhika Agarwal built her consultancy on the premise that companies buy marketing before they have a brand. Her one hard number rests on records she has not published.
He Raised $1,500 of His $150,000 Goal. So He Faked the Company
Mike Cessario could not afford to make canned water, so he advertised a product that did not exist. Within months distributors were asking to stock it.
Vivobarefoot's falls research is five years old. Its campaign stars an NFL player
Two peer-reviewed papers put the shoemaker's footwear in front of people who had already fallen. Its September 2026 global campaign is built around a professional footballer.
GoHalves opens founding membership before matching begins
The London startup wants tech brands to file a partner profile and pay up to £249 a month for co-marketing matches.
One startup bans video at its own launch events
The rule is simple: no cameras in the room when the product is shown. The reasoning is that a product should be able to survive the excitement built around it.
Earned media supplies 84% of AI citations, study finds
Muck Rack looked at more than 25 million links cited by ChatGPT, Claude and Gemini. Paid placements accounted for 0.3% of them. Your homepage is not where the machines do their reading.
Beauty founder drops ad agency, learns Meta Ads herself in a day
Allison McNamara of MARA Beauty took her Meta advertising in-house after tiring of the results. Inc. reports her return on ad spend then nearly doubled.
Sutherland's Buc-ee's lesson: fix the pain nobody else fixes
Ogilvy's vice chairman argues that repairing a neglected customer annoyance beats adding features or cutting price. The example he reaches for is a chain of American petrol stations known for its lavatories.
Answer one question and you have a comms strategy
A ghostwriter who has drafted for founders says most of them freeze at the same point: they think they need to be vulnerable or contrarian, when all they need is a reason they started.
Three places to put a press logo where buyers actually pause
Coverage in the footer does nothing, argues a marketing adviser writing in Entrepreneur. His case is that the same logo works only when it sits beside a price, a form or a bold claim.
Fake deodorant brand won AI recommendations within weeks
A marketer invented a deodorant company with no stock. Inc. reports that recommendation systems began suggesting it over real products.