Idearium evolves from agency work into AI-enabled operations
Alexia Rondon Zamora is turning her digital agency into an operations service for small firms. She says the model is still being validated, and there are no customer numbers yet.
Idearium started as a digital agency. Its founder, Alexia Rondon Zamora, says she began repositioning it in 2026 around what she calls AI-enabled operations.
The pitch is narrow. Lead follow-up, client communication, onboarding, content workflows and internal coordination — the administrative work that sits behind a small business rather than in front of it.
Her argument for the change is that the small firms she dealt with did not want more content or another marketing agency. They wanted the manual work behind the scenes reduced.
She is explicit that AI is a tool in the service rather than the product being sold, and says she uses it where it genuinely cuts manual effort.
Rondon Zamora is originally from Venezuela and has spent the last eight years living and working in Europe. Her formal training was in film and television production.
Everything else, she says, was learned inside companies: operations, customer experience, advertising, e-commerce, team leadership and AI-enabled work. She reports more than eight years of professional experience across those areas, and points to her LinkedIn profile as the record.
She also holds a role at Continuum AI Agency, working in client operations and customer success between clients, commercial teams, product, performance, creative and technical execution. She says that job reinforced the thesis behind Idearium: delivery that depends on the founder or on fragmented manual processes becomes a ceiling on growth.
The company has not published customer numbers, revenue, pricing or team size. Rondon Zamora says she is still building and validating the model, and that she does not want Idearium presented as bigger than it is.
That is a rarer statement than it should be, and it is also the whole story at this stage. There is a positioning, a stated target market, and no evidence yet of demand.
For founders watching the same shift, the useful detail is which tasks she picked. Follow-up, onboarding and internal coordination are the jobs small firms usually absorb into the founder's own week, which is why they are invisible until someone bills for them.
The test will be whether small businesses pay for operational work they are used to doing themselves for free. Idearium has not said when it expects to know.
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