Filed under: consumer brands
4 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Founder profile
Tara Bosch sold SmartSweets for $360m and is starting again
The exit figure is on the record. The detail of how she got there, and what she is building next, is not yet.
№ 161 · 31 August 2026
Founder story
Two brothers, a four-foot pile of broken coolers, and YETI
Roy and Ryan Seiders built a cooler they could stand on, charged hundreds of dollars for it, and refused to make it cheaper. Twelve years later it priced at $18 a share on the New York Stock Exchange.
№ 156 · 28 August 2026
Founder stories
Jeni Britton's fibre bars reach Starbucks in under two years
The Jeni's ice cream founder launched Floura online. Less than two years later the bars are going into Starbucks stores.
№ 155 · 27 August 2026
Growth tactics
Launch to a Facebook group before you buy a single ad
A team that says it has worked on more than 200 consumer brand launches built its own brand inside a Facebook group instead of paying for reach. The detail behind the tactic is thin, but the sequencing is the lesson.
№ 43 · 10 August 2026