Filed under: conversion rate
2 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Sales tips
Buyers had picked a winner before sales ever called
A consultant who has spent 15 years interviewing buyers says the deals were lost in the research phase, not the demo. One SaaS company doubled its conversion rate by fixing the buying experience instead of the sales team.
№ 74 · 13 August 2026
Tips
Three places to put a press logo where buyers actually pause
Coverage in the footer does nothing, argues a marketing adviser writing in Entrepreneur. His case is that the same logo works only when it sits beside a price, a form or a bold claim.
№ 44 · 10 August 2026