Filed under: ecommerce
4 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Founder story
Eighth business, 5,000 pairs, half of them his own size
Greg Taylor was 37, broke and on a friend's couch when he ordered a container of underwear on a maxed-out credit card. Four years later Step One listed in Sydney.
№ 178 · 2 September 2026
Regulation
EU packaging rules cost UK sellers €300–€1,100 per country, per year
Most of the EU's Packaging and Packaging Waste Regulation took effect on 12 August. The recycling rules are years away; the registration bills are not.
№ 151 · 27 August 2026
Marketing
Fake deodorant brand won AI recommendations within weeks
A marketer invented a deodorant company with no stock. Inc. reports that recommendation systems began suggesting it over real products.
№ 41 · 9 August 2026
Startup news
Bristol agency splits in two and ships compliance software
vvast has separated its software from its services business and launched a Shopify tool aimed at the April 2026 packaging fee deadline. The agency half is now called Weekday Assembly.
№ 31 · 9 August 2026