Latest edition: 9 August 2026London — published continuously since 2026Free forever
The Founder Gazette
Startup news, held to newspaper standards

Filed under: ecommerce

2 stories

The archive, indexed. Every story carries its tags at the foot of the page.

Marketing

Fake deodorant brand won AI recommendations within weeks

A marketer invented a deodorant company with no stock. Inc. reports that recommendation systems began suggesting it over real products.

41 · 9 August 2026
Startup news

Bristol agency splits in two and ships compliance software

vvast has separated its software from its services business and launched a Shopify tool aimed at the April 2026 packaging fee deadline. The agency half is now called Weekday Assembly.

31 · 9 August 2026