Latest edition: 11 November 2026London — published continuously since 2026Free forever
The Founder Gazette
Startup news, held to newspaper standards

Filed under: ecommerce

5 stories

The archive, indexed. Every story carries its tags at the foot of the page.

Operations

Three months of stock gone in 48 hours: what breaks next

A brand sold a quarter of a year's inventory in two days, Inc. reports. The hard part starts when the orders stop.

№ 313 · 8 October 2026
Founder story

Eighth business, 5,000 pairs, half of them his own size

Greg Taylor was 37, broke and on a friend's couch when he ordered a container of underwear on a maxed-out credit card. Four years later Step One listed in Sydney.

№ 178 · 2 September 2026
Regulation

EU packaging rules cost UK sellers €300–€1,100 per country, per year

Most of the EU's Packaging and Packaging Waste Regulation took effect on 12 August. The recycling rules are years away; the registration bills are not.

№ 151 · 27 August 2026
Marketing

Fake deodorant brand won AI recommendations within weeks

A marketer invented a deodorant company with no stock. Inc. reports that recommendation systems began suggesting it over real products.

№ 41 · 9 August 2026
Startup news

Bristol agency splits in two and ships compliance software

vvast has separated its software from its services business and launched a Shopify tool aimed at the April 2026 packaging fee deadline. The agency half is now called Weekday Assembly.

№ 31 · 9 August 2026