Filed under: footwear
2 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Startup news
Vivobarefoot's falls research is five years old. Its campaign stars an NFL player
Two peer-reviewed papers put the shoemaker's footwear in front of people who had already fallen. Its September 2026 global campaign is built around a professional footballer.
№ 255 · 21 September 2026
Founder story
One for One: the four words TOMS was built on
Blake Mycoskie saw barefoot children in rural Argentina in 2006 and decided the giving should sit inside the business model rather than the annual report. The idea outlasted him, and it did not survive unchanged.
№ 50 · 11 August 2026