Filed under: product launch
5 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
A shop's 'No Influencers' sign became a 600-unit product
Four Winds Craft Guild in Nantucket put up a sign telling influencers to stay away, got shouted at for it, and then started selling handmade copies of the sign. The lesson is cheaper to borrow than to earn.
One startup bans video at its own launch events
The rule is simple: no cameras in the room when the product is shown. The reasoning is that a product should be able to survive the excitement built around it.
Pickle sparkling water sells out and lands six-month Ocado exclusive
YEW Drink put brine, dill and cucumber in a can, ran out of it, and talked a national grocer into six exclusive months at £1.69.
Launch to a Facebook group before you buy a single ad
A team that says it has worked on more than 200 consumer brand launches built its own brand inside a Facebook group instead of paying for reach. The detail behind the tactic is thin, but the sequencing is the lesson.
Teen influencers pick the products in indu's £50 skincare bundle
London skincare brand indu beauty gave three teenage sisters control of its first creator collaboration: they chose the contents, named it, and one of them designed the box.