Sydney peanut butter reaches 490 Sprouts stores in nine months
Drizzy put natural peanut butter in a squeeze bottle in November. On Monday it went on shelf across virtually the whole Sprouts chain, having skipped Coles and Woolworths entirely.
On Monday 24 August a squeeze bottle of peanut butter from Sydney went on sale at Sprouts Farmers Market. The brand describes the listing as stocked nation-wide; Drizzy's own story page calls it "nearly 500 American stores".
Sprouts reported 490 stores across 25 states as of 28 June, in its second-quarter results a month earlier. It plans 42 net new stores this year.
Drizzy Pty Limited's ABN went active on 20 November 2025, registered to a Bondi Beach postcode. The company was nine months and four days old on the day it hit the shelf.
The product is roasted peanuts and a splash of peanut oil. Drizzy says there is no palm oil, no added sugar, no gums, no stabilisers and no emulsifiers, and that the drizzle comes from high-oil Runner peanuts ground extra fine and roasted dark.
Jif and Skippy already sell squeezable peanut butter, built on conventional stabilised formulations. Drizzy's claim is doing the same trick without the additives.
Founders Jason Spyrides and Georgia Park started from a breakfast complaint about peanut butter sticking to the side of a smoothie cup, they told Australia's Retail World.
The launch ran like a software launch. Social content began in December 2025, before there was anything to buy; pre-orders opened on 18 February at A$14.95 a bottle; the direct-to-consumer launch followed in April, and Retail World reports the first production run sold out within three weeks.
The DTC newsletter 1800DTC, which interviewed the pair in April, summarised the build as five months from idea to launch and "a lid engineering challenge that almost killed the concept". Five months back from April is November 2025, the month the company was registered. There was no stealth period.
Then the un-Australian part. Rather than chase Coles or Woolworths, Drizzy built through e-commerce and independent grocery, taking its first Australian shelf in August at the premium Sydney grocer Harris Farm Markets.
The founders moved to the United States themselves. Trade tracker CPG Wire logged the relocation ahead of the US launch, Retail World described the pair in August as now US-based, and the launch sweepstake paperwork gives the company an address at 90 Park Avenue in Manhattan.
In July, law firm Foley & Lardner announced it had handled Drizzy's US corporate structuring and a pre-seed round backed by RiverPark Ventures, Nucleus Ventures and Reddit co-founder Alexis Ohanian. The amount has not been disclosed. Retail World says the money is for scaling manufacturing and retail expansion.
The American bottle is not an export. It uses Texas-grown Runner peanuts, chosen, in the brand's telling, because the climate mirrored Kingaroy in Queensland, where the Australian peanuts come from.
US pricing is $9.99 for the 19.4oz bottle direct, with subscriptions, and the brand's own storefront lists a KeHE case pack of six at $32.10, or $5.35 a unit. KeHE is a large American natural-foods distributor.
How the Sprouts deal happened is not on the public record. Sprouts has issued no release on it, and there is no word on whether it came via a forager programme, a trade show or an investor introduction.
For founders, the sequence is the interesting part: four months of DTC to prove demand in one market, that market's supermarkets skipped, and the biggest market treated as the first real retail shelf. Whoever roasts and packs the Texas peanuts, and how much the cheque was, remain unstated.
More: Drizzy · the brand's wholesale page
