Filed under: cpg
3 storiesThe archive, indexed. Every story carries its tags at the foot of the page.
Founder story
Hero Bread walked away from Subway, then rebuilt to $54m
The low-carb baker landed an anchor customer in 2021 and was running out of money by 2022. Its chief executive says the maths never worked, so they quit the deal and started again selling direct.
№ 305 · 6 October 2026
Founder story
Two-person Italian snack brand reports $8,000 to $10,000 a month
Joe Fiorenzo and Sheela Prakash spent $50,000 of their own money, a dozen cold emails and three weeks in Puglia to put taralli crackers into American cupboards. Their first production run sold out in under a month.
№ 180 · 3 September 2026
Startup news
Sydney peanut butter reaches 490 Sprouts stores in nine months
Drizzy put natural peanut butter in a squeeze bottle in November. On Monday it went on shelf across virtually the whole Sprouts chain, having skipped Coles and Woolworths entirely.
№ 139 · 25 August 2026