Filed under: pricing
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Pricing lessons
Atlassian starts billing Loom's watchers, and deletes the growth loop
Loom's free viewer seats inside paying accounts are being converted to full paid seats automatically. Four acquirers have run the same free-tier cut inside two years, and the defaults tell you who understood their funnel.
№ 56 · 11 August 2026
Policy
Subscription-trap rules moved forward to January 2027
Anyone selling on auto-renew in the UK has lost three months of preparation time. Clearer up-front terms, regular reminders and an easy exit are the requirements; the detail is still out for consultation this autumn.
№ 52 · 11 August 2026