Latest edition: 25 September 2026London — published continuously since 2026Free forever
The Founder Gazette
Startup news, held to newspaper standards

Filed under: pricing

15 stories

The archive, indexed. Every story carries its tags at the foot of the page.

Robotics

Feather sells a $30,000 humanoid and invites developers to build on it

The startup is not chasing a general-purpose robot brain. It is selling modular hardware at half the price of its nearest Chinese rival and leaving the applications to other people.

№ 273 · 25 September 2026
Startup news

MarinaControl splits into two apps and drops in-app upgrades

Sami Bessadi built one platform for marinas and yacht owners. He has now separated it into two products and stopped selling the marina version like a consumer subscription.

№ 253 · 21 September 2026
Cloud costs

Newsletter warns of CPU shortage after GPU and memory squeezes

Gergely Orosz told readers of The Pragmatic Engineer that CPU capacity is the next thing to run short, and that teams needing more compute should secure it now. The public part of his 10 September post carries no pricing and no lead times.

№ 219 · 11 September 2026
Decision-making

Set the evidence threshold before you make the call

An Inc. column argues that leaders should decide in advance how much proof is enough, then structure the bet so it can be undone. The four questions behind it were not published in the summary available.

№ 217 · 10 September 2026
Startup news

Goodles bet adults buy mac and cheese. Annie's bet kids

Two boxed pasta brands made opposite calls about who eats the stuff. Inc. reports Goodles is heading for $1bn in revenue and says Annie's may never close the gap.

№ 191 · 5 September 2026
Pricing

Pocket Prep's $20 price was laughed at. Nine years on it holds

Peter Murphy started Pocket Prep with $1,800 and priced exam practice at $20 a month. A prospective partner found that funny; on Inc.'s account, the cheap price became the hard part to copy.

№ 187 · 4 September 2026
Founder story

Two brothers, a four-foot pile of broken coolers, and YETI

Roy and Ryan Seiders built a cooler they could stand on, charged hundreds of dollars for it, and refused to make it cheaper. Twelve years later it priced at $18 a share on the New York Stock Exchange.

№ 156 · 28 August 2026
Product strategy

Mailchimp added everything, then Intuit stopped counting it

A product that won by doing one job now has its numbers stripped out of its parent's growth rate. The roadmap decision that got it there was made in 2019.

№ 128 · 23 August 2026
Regulation

CMA opens drip-pricing cases over fees as small as £1.50

Trainline, Virgin Atlantic and RED Driving School are under investigation for leaving mandatory fees out of headline prices. The regulator no longer needs a court to decide they broke the law.

№ 116 · 22 August 2026
Founder tactics

Filmmaker refused a $100,000 deal over AI-generated faces

Trevor Rappleye told a franchise brand his studio would not fake testimonials. He spent three hours certain he had ruined his company, then the board signed anyway.

№ 114 · 22 August 2026
Pricing

Quote double your biggest deal ever, and watch where it breaks

Jason Lemkin's exercise for founders going upmarket: take the next prospect that looks like your largest customer, ask for twice your highest price, and pay attention to what the deal demands of you.

№ 104 · 20 August 2026
Founder tactics

A two-year waitlist, 2,000 names, and a decision not to grow

Decware builds low-power valve amplifiers slowly enough that buyers queue for two years. The waiting is the strategy, not the symptom.

№ 69 · 13 August 2026
Positioning

Sutherland's Buc-ee's lesson: fix the pain nobody else fixes

Ogilvy's vice chairman argues that repairing a neglected customer annoyance beats adding features or cutting price. The example he reaches for is a chain of American petrol stations known for its lavatories.

№ 67 · 12 August 2026
Pricing lessons

Atlassian starts billing Loom's watchers, and deletes the growth loop

Loom's free viewer seats inside paying accounts are being converted to full paid seats automatically. Four acquirers have run the same free-tier cut inside two years, and the defaults tell you who understood their funnel.

№ 56 · 11 August 2026
Policy

Subscription-trap rules moved forward to January 2027

Anyone selling on auto-renew in the UK has lost three months of preparation time. Clearer up-front terms, regular reminders and an easy exit are the requirements; the detail is still out for consultation this autumn.

№ 52 · 11 August 2026